Cherie Mercado as Media Relation for DOTC

Friday, July 15, 2016

For eighteen years as a reporter and 3 years as Senior Correspondent/News Anchor of TV5, Cherie deserved more than that for being such a hardworking media practitioner.

Image Source: TV5

A highly respected writer, reporter, producer, senior newscaster, broadcast-journalist and host/anchor of the top three networks in the Philippines beginning as a news reporter and researcher at GMA Broadcasting Corp., then as one of the best live on-the-screen reporter of ABS-CBN News, before deciding to sign contract with TV5.

Way back then, she also hosted the ABS-CBN morning show "Alas Singko Y'Medya", "Magandang Umaga Bayan", The Global News and with her own lifestyle show on ANC - "Coffee Talk with Cherie Mercado".

Well-respected for her poise as one of the prominent figure in the news industry, very professional as what other co-workers describe her. With a great sense of style and a hard-hitting news coverage. Chosen by Sky News Broadcasting in London to speak about Philippines' coverage of the Royal Wedding. Solo host and anchor for CNN Konek, a local franchise of CNN Connect the World hosted by CNN's senior anchor Becky Anderson. And our favorite radio noontime news at Radyo5 which also air at the CIGNAL TV Channel 001 Aksyon TV.

And now, Cherie Mercado as the appointed Media Relation of Department Of Transport and Communication, typically, her work means coordinating directly with the people responsible and producing the news and features in the mass and social media. Her goal is to maximize positive coverage in the mass and social media without paying for it directly through advertising.

***Public Relation is different with Media Relation. When you said MR it refers to the relationship that a company she/he handle or organization develops with journalists, while PR extend that relationship beyond the media to the general public.  

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